Tuesday, July 20, 2010

Animated Inspiration: Paint Chips by Buck

Here's the second of two commercials for Sherwin-Williams produced by Buck. 'Paint Chips' follows the same format as 'Bees' did, however, I'm left with the distinct impression that this commercial was produced after showing Sherwin-Williams what their animators were capable of producing. Note the more complex camera movements, the seamless transitions from one scene to the next, and the greater complexity of the models and environment. As with 'Bees,' the quicktime format versions of this animation can be found on the Buck website.