Tuesday, February 9, 2010

Animated Inspiration: Honda - Squirrels Love It

Maybe it's because I like squirrels...and 3d animation...and the crystalline look of this animation...but this was my favorite commercial from the Super Bowl this year--even if the point it was making was a little obtuse until they spelled it out at the end. :) Watch this animation then watch "the House of Cats" animation to reflect on how these two studios handled a similar style in their character designs. The important thing to note is how smooth the motion is in both animations--the character design is awesome, but it's the motion of the characters that really sells the personality of the character.

If the video doesn't load properly, you can go directly to the site and view the video here.